The 12th Qilu Hotpot Festival: a large-scale hotpot catering professional exhibition in northern China, will be opened in Jinan on May 10th!
2024-04-23
作者：编辑
During the Spring Festival, the New Year's Eve dinner booking is hot, the consumption of family dinners grows sharply, and long queues form at the entrance of shopping malls and restaurants....... The Spring Festival holiday of the Year of the Dragon has brought a wave of consumption peaks to the catering industry.
Among them, hot pot catering performance is bright. According to media reports, the hot Spring Festival trips led to a significant increase in restaurant traffic, and the hotpot's conviviality attribute made it the first choice of many consumers. This is undoubtedly a shot in the arm for the development of the hotpot industry.
However, in the face of the current complicated industry situation, the Spring Festival consumption can only be said to be a good start for 2024, and is not representative. Therefore, in the current highly involutional catering industry, the test may have just begun for hotpot caterers.
In order to help the industry better communicate and develop, the first professional hotpot industry B2B exhibition in China's hotpot catering industry certified by the Global Association of the Exhibition Industry's UFI - 2024 China Hotpot Industrial Chain Exposition and the 12th Qilu Hotpot Festival (hereinafter referred to as the 12th Qilu Hotpot Festival), will be grandly held on May 10-12 at Shandong International Convention and Exhibition Center.
-01-
Spring Festival hot pot dining consumption is hot, but the test may have just begun
According to media reports, hotpot chains increased their customer traffic during the Spring Festival, with spectacular scenes of queuing for hundreds of tables in popular tourist cities such as Beijing, Sanya, Chengdu, Chongqing and Nanjing. Haidilao accumulated over 9.5 million customers from the first to the sixth day of the Chinese New Year in 2024, an increase of more than 30% over the same period of the Chinese New Year in 2023. In addition, a number of stores in Bannu tripe hot pot turned over the table more than nine times.
According to the "Observations on New Year's Consumption" released by the Jingdong Consumption and Industrial Development Research Institute, hotpot-related consumption has also heated up significantly since the opening of the New Year's Festival, with butter, tomato, and broth flavored bases remaining the mainstream; in addition, the growth of specialty hotpot bases has been eye-catching, with peppery pork belly chicken, Teochew Shantou beef pot, scorpion hotpot, and coconut chicken hotpot bases becoming hot-selling items. Hotpot meat ingredients paid more attention to freshness, with tender fresh-cut yellow beef seeing the fastest growth in turnover, up more than 10 times year-on-year; the "post-90s" became the main force in hotpot consumption.
Behind the fire can not be separated from the Spring Festival, a special factor of help. With the return of consumption to normal, hot pot catering can continue the hot trend? As the first category of Chinese food, hot pot has always been the first choice of many catering entrepreneurs. However, according to the data of the Meal See Data Research Institute, as of December 11, 2023, the catering industry has accumulated 1,239,500 write-offs and revocations; and 33,700 hot pot-related businesses have accumulated write-offs and revocations. It shows the hardship of the red sea of hot pot.
Looking back at the past 2023, the inner volume, price war, do live, set up a persona ------ hot pot catering people have to make eighteen arts to get customers.2023 many places have appeared bottomless price war, even some hot pot head brand are forced to get involved in it.
In the moat constantly high today, hot pot catering is rolling out new heights. Industry insiders said that in 2024, low-priced group purchases, price wars may still continue, constantly strong internal strength, integration of the supply chain and other capabilities are still the only way to resist business wars.
-02-
The 12th Qilu Hotpot Festival is coming to
help the hotpot catering industry to communicate and develop efficiently.
In this context, the hot pot restaurant puts forward higher business requirements, how to effectively and better attract consumers? How to ensure the quality of ingredients under the premise of cost savings? Where to seek for better quality suppliers? ......
In fact, the optimal solution to these problems is the industry professional B2B exhibition.
As a professional B2B exhibition of hotpot catering industry chain, Qilu Hotpot Festival has been actively playing the function and role of industry professional exhibition for many years, becoming an important platform for hotpot catering people to cooperate and win-win, learn and exchange, and understand the trend, and making due contribution to the development of hotpot industry chain.
Qilu Hotpot Festival based on hotpot catering consumption in Shandong Province, after eleven years of development, has become China's influential hotpot industry brand exhibition, hotpot catering-related enterprises to develop the market in Shandong Province and neighboring provinces and municipalities of a good platform, and has become China's hotpot industry, the first through the Global Association of the exhibition industry UFI certification of the industry's professional exhibitions.
It is understood that Shandong Province, as China's important catering consumer market, has always been the focus of the catering category and related enterprises to compete for the market. Hotpot, as the first major category in Chinese cuisine segmentation, has also been booming in Shandong. According to relevant statistics, the number of hotpot catering-related enterprises in Shandong Province reached 15,586 in 2021, ranking second in the country after Sichuan. The important domestic catering consumer market has always been a key market for various catering categories and related enterprises to compete.
In summary, the food industry predicts that the 12th Qilu Hotpot Festival will attract more hotpot restaurant owners to visit this year, which will undoubtedly bring good business opportunities for exhibitors. At the same time, the organizing committee of Qilu Hotpot Festival will also increase the organization of high-quality professional audience, online and offline measures to empower exhibitors to develop the market.
According to the organizing committee of Qilu Hotpot Festival, the 12th Qilu Hotpot Festival will focus on the hotpot catering industry chain in depth, focus on the new trend of hotpot industry development, and strive to create a high-end, effective and high-level industry event.
To this end, on the eve of the Spring Festival in 2024, the organizing committee of Qilu Hotpot Festival began to visit and invite the high-quality production areas and enterprises involved in the domestic hotpot catering industry chain. According to the feedback, the proportion of high-quality ingredients, supply chain, base and seasoning manufacturers will be greatly increased in the 12th Qilu Hotpot Festival.
At the same time, in order to better enable exhibitors and professional visitors to understand the industry development trend, the organizing committee of the General Assembly will hold a number of forums, docking sessions, salons and other activities on the site of the current exhibition, to provide exhibitors and professional visitors with more exhibition value.